Private Label Shampoo Manufacturer for Custom Hair Care Projects
GZ Cosmetics Lab manufactures shampoo in Guangzhou, China for private label, OEM and ODM projects. Compare catalogue formulas and packaging, then confirm sampling, testing, MOQ and production terms for each SKU.
Private Label · OEM · ODM
Start with your shampoo project brief
Tell us where you will sell, which hair or scalp concern the shampoo should address, your preferred fill and packaging, and the quantity for each SKU. These decisions set the formula route and the scope of the quotation.
Current bottled shampoo formats list an MOQ of 3,000 bottles per SKU. Sachets and custom packaging need separate confirmation. Pricing depends on the formula, packaging, quantity, testing and destination market.
Shortlist current shampoo formats
6 shampoo formats are currently listed in the product catalogue. The figures on each card come from that product page unchanged.
Rosemary Lemongrass Natural Shampoo
- Sizes
- 500ml / Sachet 5-10ml
- Packaging
- Large pump bottle; sachet (5-10ml) option available
- MOQ
- 3,000 bottles / SKU
- Lead time
- 35–45 days
Anti-Dandruff Shampoo
- Sizes
- 500ml / Sachet 5-10ml
- Packaging
- Pump bottle; sachet (5-10ml) option available
- MOQ
- 3,000 bottles / SKU
- Lead time
- 35–45 days
Silky Repair Shampoo
- Sizes
- 500ml / Sachet 5-10ml
- Packaging
- Pump bottle; sachet (5-10ml) option available
- MOQ
- 3,000 bottles / SKU
- Lead time
- 35–45 days
Volumizing Oil Control Shampoo
- Sizes
- 400ml / 500ml / Sachet 5-10ml
- Packaging
- Pump bottle or flip cap bottle; sachet (5-10ml) option available
- MOQ
- 3,000 bottles / SKU
- Lead time
- 35–45 days
Deep Repair Color-Treated Shampoo
- Sizes
- 400ml / Sachet 5-10ml
- Packaging
- Premium salon-style pump bottle; sachet (5-10ml) option available
- MOQ
- 3,000 bottles / SKU
- Lead time
- 35–45 days
Strengthening Coconut Keratin Shampoo
- Sizes
- 300ml / 500ml / Sachet 5-10ml
- Packaging
- PET bottle with pump; sachet (5-10ml) option available
- MOQ
- 3,000 bottles / SKU
- Lead time
- 35–45 days
Planning conditioner or hair mask alongside it? See the hair care manufacturing overview.
Choose the manufacturing route for your shampoo
An existing formula, a formula you supply and a new development brief lead to different work. Confirm the scope before comparing quotations.
Start from an existing formula
Review the catalogue and confirm which formula and packaging configuration fit your brief. Agree any fragrance, fill or decoration changes before quotation; a change to the formula may require further sampling or development.
Explore private label manufacturing→Bring a formula you are entitled to manufacture
For an OEM project, provide the formula and specifications you are authorised to use. Raw materials, technical transfer and production feasibility need review before the manufacturing scope is agreed.
Explore OEM manufacturing→Develop from a product brief
If your brief needs a new or adjusted formula, discuss an ODM route. Define the target market, sensory requirements and intended cosmetic claims, then confirm the development, sampling and testing scope separately from bulk production.
Explore ODM development→The service name alone does not define what is included. Confirm formula work, sample rounds, packaging, testing and required documents in the quotation.
Shampoo Project Requirements
Choose the job of the shampoo
A shampoo does one job well and supports the others. Naming that job early is what keeps the surfactant system, the conditioning system and the claim set pointing in the same direction.
Oil control and volume
Briefed around wash frequency and how quickly the scalp reoiling shows, not around a single surfactant choice. Fine hair that goes flat and an oily scalp are two different complaints that often arrive in the same brief, and the formula has to decide which one leads.
Damage and colour care
Chemically treated, coloured and heat-styled hair need a conditioning system judged on wet detangling and dry feel rather than on an ingredient list. Colour care also carries claim implications, so the wording is agreed alongside the formula rather than after artwork.
Mild or sulfate-free positioning
Moving away from an SLES base changes foam behaviour and rinse feel noticeably, so approve the sample on lather and after-feel rather than on the label. If the market prices sulfate-free as a premium claim, say so at briefing stage because it determines the surfactant system.
Visible-flake and anti-dandruff positioning
Permitted actives and product classification differ by destination market: zinc pyrithione has been prohibited in EU cosmetics since 1 March 2022 under Regulation (EU) 2021/1902, while other markets may still allow it. In some markets this positioning is not a cosmetic at all. There is no single global anti-dandruff formula, so the market has to be named before the active is chosen.
Build the range around the channel
The same formula sold through a salon, a retail shelf, an e-commerce listing or a sachet programme turns into four different pack, sensory and quotation decisions. The channel is part of the brief, not a downstream detail.
Salon and professional
Larger fills, a more restrained pack and a back-bar versus retail split that has to be decided before components are ordered.
Retail shelf
Pack shape, decoration and secondary packaging carry more weight here than formula differentiation does.
E-commerce
Shipping robustness and the unboxing experience become part of the pack brief, alongside fill volume economics.
Travel and sachet
Sachets suit trial, sampling and distributor programmes. They are a separate fill format with their own components and quotation.
Daily family formats
Volume-led positioning where fill size and unit cost drive the decision more than the active story does.
What to include in the shampoo brief
- Destination market and sales channel.
- Scalp concern and hair type the product is built for.
- Wash frequency and expected cleansing versus conditioning balance.
- Fragrance direction.
- Pack format, fill volume and decoration route.
- Order range and target launch window.
- The claims you want, and the claims your market restricts.
MOQ, sampling and testing boundary
Current bottled shampoo formats list 3,000 bottles per SKU. Quantities are not pooled across different shampoo or conditioner SKUs. Check the selected product card, and confirm component and decoration minimums for custom packaging. Sachets are quoted as a separate format; the bottled MOQ does not establish a sachet minimum.
The lead time shown on each product card is not a promise from first enquiry to launch. Formula development, sample approval, packaging changes and market-specific testing can affect the schedule. Confirm the production start conditions and the project timeline in the quotation.
Separate routine manufacturing quality control from tests scoped for your formula, packaging, claims or destination market. Ask which checks and documents are included, which require an external laboratory, and how additional work affects cost and timing.
What sits inside routine manufacturing and which testing is scoped separately.
The control path from incoming materials to finished-product release.
Formats, equipment and constraints to review before a line is allocated.
What each certificate covers, and how to verify the issuing record.
Shampoo sourcing questions buyers ask
Can I use the same anti-dandruff active in every market?
No. Confirm the destination market and how the product is classified there before the active is chosen. Zinc pyrithione was moved into Annex II of the EU Cosmetics Regulation and has been prohibited in cosmetics sold in the EU since 1 March 2022, so an EU-bound formula takes a different route from one built for a market that still permits it. In some markets a flake or scalp-treatment positioning is not handled as a cosmetic at all, which changes the whole project rather than one line on the ingredient list.
What is the difference between private label and ODM shampoo?
Private label means taking an existing formula and an existing configuration and putting your brand on it, so the variables are pack, decoration, fragrance and fill. ODM means the formula itself is adjusted or developed around your positioning, which adds development and sampling rounds before anything is priced for production. Many real projects sit in between, such as an existing base with a changed fragrance and a custom pack. The final scope is confirmed in the quotation rather than assumed from the label on the service.
Which packaging details should be decided before quotation?
Fill volume, bottle or sachet format, dispenser and closure choice, decoration route, and secondary packaging. These drive component minimums and tooling as much as the formula does, and a custom closure can carry a higher minimum than the bulk. Deciding them late is the usual reason a quotation has to be reissued.
Can I launch shampoo and conditioner together?
Yes, and running them as one project is sensible because they share a fragrance direction and a claim story. What does not merge is the commercial detail: MOQ, compatibility work, specifications and timing stay SKU-specific, so a pair is two sets of components and two release specifications rather than one.
What should I confirm with a private label shampoo supplier before ordering?
Confirm the formula and approved sample version, final packaging, quantity per SKU, release specifications and destination market. Ask the supplier to identify what the quotation includes: samples, decoration, testing, batch documents and delivery terms. Record unresolved items before approving bulk production rather than assuming every service is included.
What is the MOQ for the bottled shampoo formats in the catalogue?
The current bottled shampoo formats list an MOQ of 3,000 bottles per SKU. Check the selected product card and confirm the final configuration in the quotation. Do not combine several SKUs to meet one MOQ, or apply the bottled figure to sachets; custom components and decoration may have separate minimums.
Plan a private label shampoo project
Send your destination market, scalp or hair concern, formula route, fill and packaging direction, and quantity per SKU. Use the brief above to identify the decisions that still need confirmation.
Pricing depends on the formula, packaging, quantity, testing and destination market.