Premium (Sensitive)
Ultra Gentle Micellar Water
A short-ingredient-list micellar water for everyday light-makeup removal, with no alcohol, added fragrance or colourants. For a private-label brief, compare removal on the chosen makeup, cotton-pad drag and residual feel when selecting a sample. A short ingredient list does not establish sensitive-skin suitability.
Product Overview
| MOQ | 3,000 bottles / SKU |
| Lead Time | 35–45 days |
| Sampling | 2–3 weeks for a custom sample round |
| Sizes | 250ml |
| Packaging | Low-saturation Clinical-style PET Bottle |
| Mini Pack | Yes - Travel size 50-100ml. Suitable for travel |
| Suitable For | Intact skin; everyday light-makeup removal, with skin-type suitability to be confirmed for the final formula |
| Pricing | Quote-based — depends on ceramide grade and loading, surfactant purity, packaging, and order volume. |
Quote response within 24 hours · Sample terms confirmed by project
Key Active Ingredients
How the Active Ingredients Work
A deliberately short formula pairing a minimal surfactant level with barrier-supporting ingredients. The system below is our standard ODM baseline, adjustable for your target market and price point.
Minimal Micellar Surfactant System minimal cleansing system
Surfactant level is set at the lower bound of what still removes light makeup and sunscreen. The cleansing target and wipe-off feel are considered together when comparing samples. It follows that this product will not handle heavy or waterproof makeup, and we would rather state that than sell it as an all-rounder.
Ceramides barrier lipid, grade and loading per project
Ceramides are part of the skin's own barrier lipid structure and provide the ingredient theme for the moisturising side of this micellar-water brief. Grade and loading are both adjustable, and grade drives a large share of the raw-material cost here — it is one of the main levers between a premium and a mid-price version. Compare versions against the agreed removal and after-feel criteria before deciding whether the added material cost fits the brief.
Centella Asiatica Extract supporting soothing agent
The most recognised soothing botanical in Asian sensitive-skin ranges, which makes it as much a positioning ingredient as a functional one. Its familiarity to consumers in Thailand, Korea and Vietnam is a real commercial asset for a calming claim.
Glycerin & Panthenol humectant and conditioning pair
A simple humectant pair chosen over a longer moisturising complex, consistent with keeping the ingredient list short. Evaluate their contribution to after-feel in the finished formula.
Formulation & Customization Options
| Service model | OEM custom development or ODM based on an existing micellar-water formula |
| Adjustable actives | Ceramide grade and loading; surfactant level; soothing extract choice. Ingredient count can be reduced further for a stricter minimalist claim |
| Testing support | Review available finished-formula evidence against the proposed sensitive-skin wording, intended users and use conditions; agree any remaining assessment needs before artwork |
| Packaging | Industry-standard formats supported — low-saturation clinical-style PET bottle 250ml; airless and sachet also available |
| Certifications | ISO 22716, GMPC; SGS testing supported upon request. Halal, COSMOS and vegan-positioned formulations can be scoped to your requirement — tell us the destination market and we will confirm what is achievable for your specification |
| Regulatory alignment | Soothing and barrier claims must match your destination market rules, which differ on what a cosmetic may state — confirmed per order before artwork |
Launch-fit guide
Who This Product Is Built For
Pharmacy and clinic channels
A short ingredient list and a restrained visual identity are what these channels screen for. For these channels, the procurement brief should define the everyday cleansing step and the intended users.
Premium sensitive-skin ranges
Ceramide grade gives a formulation and cost choice within a premium brief, alongside packaging and the preferred cleansing after-feel.
Ingredient-conscious skincare brands
This shopper reads the full ingredient list before buying and will reject a formula for a single suspect material. Agree ingredient exclusions and check the final formula against that brief.
Planning Your Ultra Gentle Micellar Water Project
What to prepare before quotation and sampling, which checks are part of routine manufacturing, and which items are confirmed separately for this product type.
What to include in your brief
- Specify the light-makeup and sunscreen references to remove, the intended use areas and the everyday routine on intact skin.
- Choose a cotton-pad reference and rank wiping drag, residue and removal as distinct sample criteria.
- List ingredient exclusions and the ceramide version to compare, then identify the support needed for any sensitive-skin wording.
Quality and testing plan
Compare removal and after-feel with the agreed makeup and cotton pad, recording the conditions used for each sample. Review existing tolerance evidence against the proposed users and directions, and agree any gaps, report responsibility and quotation coverage.
Define the bottle-and-closure compatibility information needed for the selected version before pack approval; confirm which documents are already available and which work remains to be scoped.
Market and claims checkpoints
- A minimalist ingredient list or ceramide addition does not demonstrate zero irritation or suitability for a particular sensitive-skin group.
- Keep the cleansing claim within the makeup types and use conditions supported for the final micellar water; special skin conditions and post-procedure use are outside this daily-use brief.
Pricing and testing scope depend on the final formula, packaging, quantity and destination market.
Frequently Asked Questions
What is the MOQ and lead time?
MOQ is 3,000 bottles per SKU, produced in 35–45 days after sample approval. Custom sample rounds take 2–3 weeks.
Can we claim it is suitable for sensitive skin?
Sensitive-skin wording needs support relevant to the finished formula, intended users and directions. Review the available evidence and the destination-market wording before artwork; the product name or a minimalist ingredient list does not establish suitability.
Why does it not remove heavy makeup?
Because the surfactant level is intentionally low. Removal power and mildness pull in opposite directions, and this formula is set at the mild end. Brands serving both needs usually run this SKU alongside a cleansing oil or a reinforced micellar water rather than asking one product to do both.
Can you make it without ceramides to lower the cost?
Yes, and it is a legitimate route for a mid-price version. What you give up is the barrier-support element of the story, which for a premium sensitive-skin position is usually the part worth paying for. We can quote both so the trade-off is visible in numbers.
Customization
OEM/ODM supported; must comply with local efficacy claim regulations
Target Markets
Certifications
ISO 22716 & GMPC certified; SGS testing supported upon request
Need a Custom Ultra Gentle Micellar Water Formula?
Tell us your requirements — target actives, texture, packaging, quantity, and target market. Within 24 hours, we will reply with a quotation or the questions needed to prepare one.
Response within 24 hours · WhatsApp available · Factory visits welcome